Hispanic Heritage month: stories behind the flavors

Every year from September 15 to October 15, Hispanic Heritage Month celebrates the contributions, history, and cultural richness that define Latin American culture. At Capitology, we take pride in distributing brands that reflect this spirit – and make it our mission to not only represent their quality, but to showcase their stories along with the cultural value behind them. 

This year, we’re putting the spotlight on two standout names: La Salud Milkshake and Arcor’s Alka Ice Mints. These brands show how Latin American companies can grow from local favorites into market leaders while keeping the flavors that have delighted generations.

Arcor: Innovation Rooted in Tradition

Founded in 1951 in Arroyito, Argentina, Arcor was born from the vision of young entrepreneurs who dreamed of creating high-quality candies at fair prices. From a small candy factory, the company has expanded into a multinational group, exporting to over 100 countries while remaining true to its mission: to bring joyful moments through flavor.

Within their wide range of products, the Alka Ice mints stand out for their bold freshness and versatility. Available in flavors such as menthol, strong menthol, strawberry, and grape, these individually wrapped mints embody both tradition and innovation – offering not only a refreshing taste but also the convenience modern-day consumers expect.

Through our distribution, Alka Ice has become a part of our catalog, ensuring that this small yet impactful treat continues to reach retailers and consumers across the U.S. Whether enjoyed after a meal or shared in the office, they remain a subtle yet powerful part of Arcor's dedication to quality.

La salud: a salvadoran sensation

Established in 1955 in El Salvador, La Salud has been a household name for nearly seven decades. Starting with milk production, the company quickly expanded into flavored milks, yogurts, and other beverages—always keeping quality, nutrition, and family at the core of its mission.

Their flavored milkshakes—Chocolatina, Fresileche, and Vainileche—are staples in many Latin American homes. Chocolatina delivers rich, chocolate-flavored milk loved by both children and adults, Fresileche adds a fruity strawberry twist to a classic favorite, and Vainileche offers a smooth vanilla taste. Beyond their flavors, these drinks represent family traditions and shared moments, while still giving the nutrition and flexibility consumers expect. La Salud remains a trusted brand with strong recognition and consistent demand, both at home and in stores.

Why heritage matters in distribution

Highlighting Arcor and La Salud during Hispanic Heritage Month reminds us why connecting products to their cultural roots matters. Consumers consistently search for authenticity, and brands with deep histories deliver exactly that. By distributing these flavors to new markets, we help connect distributors and retailers with products that resonate emotionally and culturally with clients. Celebrating these stories reinforces our mission: uniting cultures through the power of food and beverage.

At Capitology, we help distributors and retailers bring authentic, high-quality Latin American products to their customers. Partner with us and let’s explore how our brands can help your business grow.

references:

“Bienvenidos al Sitio de Arcor.” Arcor, www.arcor.com/ar/. Accessed 1 Oct. 2025.

“Productos, Recetas y Más...” Leche Salud, www.salud.com.sv/. Accessed 1 Oct. 2025.

Published: October 1, 2025